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Written by Huang He Heng. All rights reserved.
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Email us to advertise on this site... Global Tsee Directory - Free and General |
Doorway page is an entrance page, and it is specifically designed to rank high in spider search engines for a particular keyword or more relevant keywords in a single page, and then redirect the visitors into your specified main page. However it's not just a blank page with a link direct to your site, but a powerful, content rich page packed with keywords.
Why we need doorway pages?
Of course we are building a commercial website for profit, and starting at the point of serving our users, instead of building a website for search engines. Then when our job is done, we will find that our website can't be listed in the first page in the search result for our keyword, sometimes the worst thing is our website can't be find in the search result. The most important reason for this is that our site is new and traffic for the particular keyword into our website is low, but this is not I'm going to talk here because it's not the problem of SEO or website promotion issues. I will talk another two reasons.
thing is that not all spiders will visit your entire site.
The most important page on your site is your homepage, and this can be viewed also as your doorway page. You submit this single page, and the spiders will find the rest of your site. Unfortunately, it's not always the case. Some spiders won't see your entire site, and many won't go more than one or two levels deep. Because of this, it's maybe a good idea to have alternate home pages for various sub-pages in your site, and then you can submit each these alternate home pages to search engines to attract visitors.
is that our site is not search engine friendly
As I said in Run Your Website for Users, not for Search Engines, we start building a web based on the theme to serve users. To make our site friendly and convenient to users, we design the page with Flash, Javascripts and plenty of images. We pleased the eyes of visitors, however search engines can't understand these elements. Search engines welcome a site with text full of keywords, and because of this, such kind of pages will achieve low ranking in most cases.
There are few ways to solve this problem. First is to modify your site to meet search engines' algorithm, however you will lose the popularity in users, so we will not suggest you to do that. Second is to use a technique called cloaking. Please read Cloaking for more information . However it is time consuming and requires lots of efforts.
Then the last and the fast and easiest method is to adopt doorway pages. You can make another page which can be ranked higher in search result, and when visitors visit the doorway page, it will direct to you targeted link.
How to make a doorway page?
If you have a website with specific sub subject area, products, services, or even localities, then specific doorway page can be created for each one. Make sure each doorway page is keyword focused (don't make a doorway page with more than 3 keywords), and meta tag (description, keyword) concentrate on the specified products, services, locations, etc. For a website like Global Travel Sources, which has sub subject of hotel, restaurant, landscape, tour and ticket, we can make doorway pages for each the sub subject. A page specifically dedicated to search engine content for hotel will have a better chance in search engine ranking than a page tries to cover the five subject if you search with keyword "hotel".
Search engines generally give priority to urls with keywords contained, so it's better to apply for a domain name with the most important keywords for your doorway page. For the hotel doorway page of Global Travel Sources, I will use a domain name as www.hotel-travel-tourism-tour-gts.com. Don't worry that the domain name is too long and difficult to remember for visitors, since it is for search engine, not for users.
My own personal view is to make a doorway page for each keyword and each major search engine, though there thousands of search engines. I do think you shall make a doorway page each for Google, MSN, yahoo, alltheweb, altavista, etc, and you shall also make one for the local biggest search engine, e.g. for service targeted at Chinese, a doorway page for baidu is very important.
If you made many doorway pages for you site, it's better to make another one which contains all the links to all of your doorway pages. By submitting this page, spiders can crawl the rest of your links.
Many search engine submission software such as AddWeb, Dynamic Submission, make it very easy to create doorway pages. However these templated doorway pages are very simple and basic, they can't bring you too much benefit. You shall fill in more , add information and links, if possible, design one starting from a blank page. You'd better make the doorway page have , or spiders will know that and the result is not up to you.
Doorway page can't give you guarantee
People visiting a doorway page as a result of search engine query are presented either a link to enter the main site or they are automatically redirected to the site. Sometimes maybe you can't tell whether you visited a doorway page or a main site.
Doorway pages are not generally considered spam by the search engines when they are used properly. However, if the search engines are filled with millions of doorway pages, it will reduce the quality of the index and lower the value of search result. Now there is a growing trend by search engine providers to view them with skepticism. For example, Altavista started removing doorway pages from its index, and in some cases even banning sites using them.
Tips for doorway pages
Conclusion
Doorway pages do can increase the accuracy of the search engines index if they are used with responsibility. However search engine do will think your doorway pages are spam and ban your site. Make it or not, it's up to you.
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