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In recent years, almost every search engine has started to heavily rely on a link popularity measurement to determine pages' position in its ranking algorithm. This means the search engines don't just look at the content on each page, and the same time they will analyze link structures and clicks to determine the ranking in a search.

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What is link popularity?

In a nutshell, link popularity is how many websites link to your site, and the websites linked to your site shall be indexed by the search engine (just using those "free-of-all-links-pages" is not the kind of link you are looking for).

Link popularity for a website is different for different search engines, and it's easy to know your link popularity for a specifies engine. For example, if you want to know the link popularity for Google, just type in the search box "Link:www.yourdomainname.com", and this will give you a rough estimate of your link popularity.

However there is an added catch to the link popularity issue. Not only are the quantity of links taken into account, but also the quality of the website linked to you. If a site connected to you is considered by the search engine as important, it will carry much more weight, while those sites with less quality such as FFAs and other random sites will often be ignored.

Furthermore, most search engines assign "themes" property to the websites they indexed, and if you have a higher link count from the websites with the same theme property, you will have a higher link popularity. So please attempt to trade links with with sites that are similar to yours in some ways, and try to exchange links with those very popular ones.

Google uses a system called Page Rank, which is actually a measurement of link popularity. Download Google toolbar, you will be able to see Google's Page Rank calculation on a scale of one to ten for every page you visited. But remember Page Rank != Page's Rank. There are two very different things.

Make your site valuable to attract others' linking

The internet is a web and it is jointed by links. If you are offering good resources or services, people will bookmark your site and come back. If not, they will forget your site. The fast way to make your site popular is to spread your good information and services one by one in the internet, just as Google and Yahoo, their popularity is due to their content.

So at the beginning of designing your website, spend more time in thinking "what information and services we can provide to the users" than the time in web beautification and website promotion techniques. For more information, please read the article Run website for users, not for search engines.

Increase link popularity afterwards

In the case your website is already done, and the content can't help you too much in increasing popularity. Then you shall adopt one of more methods as following to get others link to your site.

Trade links. Find other people who are willing to exchange link with you. Add his website URL in your pages, and put your link in his site. Do it as much as you can, since it not only will benefit your link popularity, but you are more likely to get more traffic from them. First choice is to trade links with those very popular sites, and second the ones with similar business as yours, even competitors. Third reciprocate links with any pages if possible, no matter they are larger or not, and no matter what's business they belong to; don't be afraid that engines will carry more weight on popular and similar sites, because not all engines do the same way.

There are also some "link share" services, for example, LinksToYou, which can increase your link popularity. The way is to submit your machine generated page on his site and links to that page from his index page. Every page submitted just looks like a lattice point in the site meshwork, and thus each page is linked to all the other pages.

Bad news now are that many search engines regard them as spam and some completely ban sites that participate in such program. Most of all, for those search engines put more emphasis on quality and similar business sites in their ranking, linking to such a site sometimes will be useless or even harmful.

FFA sites, as stated above, some search engines will ignore links from them. The FFA sites did once serve a good purpose, but this is really no longer the case. The links on such sites are unlikely to help you, and they really are not worth the numerous spam email you receive as a result.

So trade link with anybody who is willing to do that, but take care.

Online Directories. Getting listed in the most popular directories (strongly recommended, DMOZ, Yahoo, Looksmart if you have spare budget) will not only boost your traffic, it will also increase your link popularity. It is especially relevant to link popularity because these directories are mega popular (remember the more popular a site is that links to you, the more popular that your site will be rated). If have enough time and effort, submit to other free directory also.

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