| 1. Run Your Website for Users, not for Search Engines |
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| Written by Huang He Heng. All rights reserved. |
| There are many website promotion articles will tell you to do some search engine optimization of your website before submitting. For example, they will ask you to refine your keyword and have a good description in the meta tag, and make a good doorway pages, etc. The article will tell you the algorithm of the directories and search engines, and if submission is rejected, you shall make some change to meet the standards of them and submit again. However, personally I don't agree with them. Full Article... |
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| 2. FAQ: Search Engine Optimization |
| Written by Stymiee, copied from SitePoint forum, all rights reserved by Stymiee. |
| This thread/post is design to help answer the most common questions here and also to help spark some debate. The answers below are not perfect nor do I claim they are. I'm hoping for feedback to help make this more complete and accurate so please feel free to point out any mistakes, omissions, or otherwise. Full Article... |
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| 3. FAQ: Google |
| Written by Stymiee, copied from SitePoint forum, all rights reserved by Stymiee. |
| Information about Google. Full Article... |
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| 4. Doorway Page |
| Written by Huang He Heng. All rights reserved. |
| Doorway page is an entrance page, and it is specifically designed to rank high in spider search engines for a particular keyword or more relevant keywords in a single page, and then redirect the visitors into your specified main page. However it's not just a blank page with a link direct to your site, but a powerful, content rich page packed with keywords. Full Article... |
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| 5. FAQ: Search Engine Submission |
| Written by Huang He Heng. All rights reserved. |
| Many search engines take a few days to a few weeks to index your website into their database, while those most popular search engines takes more than 4 weeks and sometimes even more than 8 weeks to have your website indexed. Full Article... |
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| 6. Try to Have Your Website Indexed by Directories |
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| Written by Huang He Heng. All rights reserved. |
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| Directory, just like an online yellow page, instead of storing phone/fax numbers, address for companies and persons, it stores title, short description and domain name of a website (it doesn't store sub urls, so don't try to submit a second level page to the directory). It is different from spider search engines, which index any websites submitted, while most of the directories will depends on editors to review your website and decide whether to add it into their database or not. Full Article... |
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| 7. Get Higher Click Popularity to Improve Ranking |
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| Written by Huang He Heng. All rights reserved. |
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| How to define click popularity and what's role click popularity play in the search resulted listing are the issue of each search engine's algorithm. Each search engine may use the the click popularity differently, Altavista may calculate a higher click popularity for your site, whereas Infoseek may calculate much lower, while some search engines will never use click popularity in their algorithm. The actual role for each SE we are not sure, but we are sure that those sites with higher click popularity have more chance to rank higher than those with lower click popularity. Full Article... |
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| 8. Link Popularity - Factor in Ranking |
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| Written by Huang He Heng. All rights reserved. |
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| In recent years, almost every search engine has started to heavily rely on a link popularity measurement to determine pages' position in its ranking algorithm. This means the search engines don't just look at the content on each page, and the same time they will analyze link structures and clicks to determine the ranking in a search. Full Article... |
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| 9. Meta Tags |
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| Written by Huang He Heng. All rights reserved. |
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| Meta tags are designed to give search engines information about your website, for example brief description, products, services and advantages of your company. Some other meta tags will instruct the robots or spiders what action to take on your site. A site can have no meta tags, but good meta tags will do influence the appearance of your website in the search results, and thus allure visitors and increase click popularity. Full Article... |
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| 10. Cloaking |
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| Written by Huang He Heng. All rights reserved. |
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| A customer friendly pages sometimes can't get high ranking in search engines, however on the other hand, most a search engine friendly pages have no affinity to human visitors (or your customers). It's very difficult to design a website which is welcomed by both engines and human beings. So besides doorway pages, can we develop a technique to get high ranking in searching and also gain favor from human? The answer is yes, and the technique is called Cloaking. Full Article... |
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| 11. ROR and Sitemap |
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| Copied from rorweb, all rights reserved. |
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| ROR (Resources of a Resource) is a rapidly growing independant XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content. RORweb.com is the official ROR website. Full Article... |
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